Marketing Research Essay Example | Topics and Well Written Essays - 3000 words - 1

Marketing Research - Essay Example Also, the uses of these normally depend on factors such as the research methods used to perform the search. The procedure for selecting an appropriate research method normally depends on factors such as the problem at hand, training and skills that a researcher has nature and amount of available resources and also the audience that will be used during the research. Despite the fact that many of these methodologies used may have components of both qualitative and quantitative techniques, there are certain assumptions that differentiate the approaches given. Qualitative and quantitative methods can be reviewed in the following manner1. Quantitative research This is always regarded as making inquiry over certain problem that has been identified depending on a testing theory. The figures that have been found under this research are normally analyzed further using other statistical means like graphs and charts2. Quantitative research often involves respondents of a large number, and norma lly it has always been predetermined. The measurements used during quantitative research options need to be quantitative, statistically valid, and objective in nature. During this research process, the size of the sample under examination is always calculated with the help of formulas to establish the parameters of the ample that will be required for the research. Most qualitative researchers are always designed 3to produce very low error margins thus even if the exercise is conducted over and over, the results attained will be more or less equal. The aim of qualitative method is always to prove whether prognostic generalization given to a theory may be holding any true or relevant meaning4. During quantitative research, the main question revolves around numbers for instance â€Å"†¦how many people watch football.† During this research, the researcher normally distances him/ herself from the phenomenon under study. And the values attained from the research do not form pa rt of the research. For instance, a research seeking to establish the number of people watching football will not concentrate on the numbers among the research value. Rather, the used sample will represent an entire population that is under study. Most researchers using quantitative resources apply deductive theories, logic and formulate hypothesis that are tested in the area. After all these analyses, the researcher often seek to come up with generalizations that support the underlying theory or hypotheses and will help them understand and explain the behavior pattern of a certain phenomenon. In this way they can even predict the future outcomes of these. There are also certain approaches that have been put in place to help come up with effective quantitative research questions. One of the most recommended means of approaching this is through following certain steps. First, one must establish the nature of quantitative research to be performed. For instance it can be based on relat ionship, comparative or descriptive factors. The next step involves spotting out the various variables that you want to study5. After which a fitting structure is identified depending on the prospect variables. Then finally stating the issues you intend or are trying to address as research questions. Below is an example of a quantitative research question. â€Å"What issues influence the professional choices of American college students?† When do organizations use the quantitative techniques? The quantitative rese

This novel is peopled with a landscape of loners and outcasts Essay

This novel is peopled with a landscape of loners and outcasts - Essay Example two great novels, which are â€Å"The Grapes of Wrath† which had rightfully earned him a Pulitzer Prize and also eventually, the Nobel Prize for Literature while the â€Å"Of Mice and Men† is a much shorter work but equally a realistic portrait of the travails of poor, working men who often had to travel to faraway places in search of meaningful work. In the absence of that, these migrant workers were forced to accept any jobs they can find at any wage that can offer a chance of keeping body and soul together. This novella is peopled with a landscape of loners and outcasts; people who are essentially rejects of society, in a sense, but somehow have to struggle on and exerted their best efforts to attain their dreams. â€Å"Of Mice and Men† was set in the context of the Great Depression during which a lot of people were thrown out of work compounded by the problems of itinerant migrants who in desperate situations have to somehow find a job. These workers transfer from one ranch or a farm to another ranch or farm doing menial tasks but despite doing backbreaking farm labor, a few of the characters in the novella found it appropriate to dream of finally owning a farm. A poor worker, like an itinerant farm hand, can still attain his dream if he works hard enough and strives to attain his dream, which may seem at first impossible to most people or even impractical to some people. It is the right of anybody to have a dream and the dream was what binds the two protagonists in the novella. George Milton is a quick-witted worker while Lennie Small is mentally retarded but the two of them surprisingly found good fellowship in each other. George has a good understanding of Lennie and took care of him in a way, out of pity for this mental impairment although ironically, Lennie Small is a big man physically. Most of the characters in the story are loners because they are migrant workers who out of necessity do not have roots in one place but move from one farm to another